The Activision Blizzard group is experiencing, like most players in the industry, a slowdown in sales and more globally in its revenues this year.
Concretely, the group announced that it generated $1.6 billion in revenue in the second quarter of 2022, compared with $2.3 billion in the same period the previous year.
On the one hand, this is due to an exceptional 2021 for video games: the various phases of containment have encouraged the entire world to turn to digital entertainment.
Earnings are also down with $0.47 per share, half of last year… This is mainly due to lower sales, but also to the investments made by both entities over the year.
Activision explains more specifically a slowdown in sales for its Call of Duty franchise: Vanguard thus did not appeal to the crowds last year. Nevertheless, the next installments reoriented towards more modern conflicts should allow to revive some success. On Blizzard’s side, things seem to be better with Diablo Immortal generating huge revenues and projects that will arrive in the course of the year and the following one like the extensions of World of Warcraft, Overwatch 2 or Diablo 4.
While Activision recorded 95 million monthly players over the period ( -6M compared to the first quarter), Blizzard recorded +5M players with 27 million users.
Activision thus announced 490 million dollars in revenue for 92 million in profit, Blizzard announced 411 million in revenue for 141 million in income and King evoked 635 million in revenue for 248 million in profit. It is therefore the publisher King that currently wants to be the engine of the Activision Blizzard group.
Console business thus accounts for 23% of revenues against 20% of PC and 51 of mobile, with the rest generated by sales of derivative products.